Air care in South Korea is set to return to stronger retail current value growth rates in the forecast period, with rising sales anticipated across all categories except gel air fresheners. Car air fresheners is expected to see above-average value growth, and will remain the dominant category within air care.
Air care is shifting beyond simple fragranced products to ones that contribute to overall wellbeing, with consumers increasingly seeking items that improve indoor air quality, promote relaxation, and enhance mental health. As air care becomes more closely connected to personal care, it is expanding into lifestyle areas, becoming integral to daily routines.
The demand for natural ingredients in air care products is on the rise, mirroring the broader consumer shift towards eco-conscious and health-focused choices. What was once seen as a functional aspect of home fragrance is now evolving into a personal statement and a wellness practice for many consumers.
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Understand the latest market trends and future growth opportunities for the Air Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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