The air care category is expected to face continued difficulties in 2025, as inflationary pressures and tightened household budgets lead consumers to prioritise experiences and essential goods over discretionary purchases. Formats such as electric, car and gel air fresheners are anticipated to experience further declines, reflecting the ongoing shift in consumer preferences.
Candle air fresheners is likely to continue performing well, benefiting from their dual role as air fresheners and decorative items. Positioned as affordable luxuries, they appeal to consumers seeking to enhance their living spaces without significant expense.
The retail landscape offers considerable opportunities for growth, particularly for home product specialists and private labels. Specialists in home decoration and furniture are well-positioned to capture value share, leveraging their ability to create aspirational shopping experiences.
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Understand the latest market trends and future growth opportunities for the Air Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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