As consumer focus is anticipated to shift from essential-only purchases due to the improving economic situation in Austria over the forecast period, air care is projected to achieve a better performance than observed in 2024. Current trends in wellness and home ambience, along with increased demand for more convenient and time-efficient solutions, are expected to enhance growth potential.
Renewed popularity and growth momentum over the forecast period will be driven by new launches that feature more sustainable options in spray air fresheners and convenient decorative diffusers. Liquid air fresheners is expected to continue performing well, by enhancing the ambience and atmosphere of the home.
In Austria, air care products are mainly sold through health and beauty specialists, which offer a wide variety of brands, formats, and alternative products for comparison. The popularity of health and beauty specialists for air care products is expected to grow with the introduction of new seasonal fragrances, brands, and private label lines in the years ahead.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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