As the Serbian economy recovers, sales of air care are expected to record strong volume and value growth. Electric air fresheners are expected to record solid growth with retailers allocating more shelf space to these products.
As health awareness grows over the forecast period, many consumers may look to reduce the amount of air care products they use, as these are sometimes seen as artificial products with the potential to contribute to health issues such as allergies and asthma. As such, some consumers focused on health and wellness will replace spray/aerosol air fresheners with more expensive and sophisticated products based on more natural aromatic oils.
Innovation is set to continue driving interest in air care over the forecast period while boosting value growth. In addition to scent extension, producers are expected to offer a greater air care experience.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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