Air care in Vietnam is expected to maintain a solid retail volume CAGR and a dynamic retail current value CAGR in the forecast period, with increases anticipated across all categories. Improving standards of living are expected to drive consumers to prioritise their health and wellbeing.
In air care, the quality of a product is often determined by how long its scent lasts – ideally for several weeks. Currently, many gel air fresheners only maintain their maximum scent for about a week, with a noticeable reduction in the fragrance intensity each subsequent day.
Leveraging online sales through retail e-commerce channels is expected to be a crucial step for brands looking to distribute their products effectively. Brands could build consumer trust by creating engaging sales campaigns and providing satisfactory purchasing experiences though promotional programmes, discount vouchers, and free fast shipping services.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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