Air care is expected to experience a positive performance in retail value terms (at constant 2024 prices) over the forecast period, despite an anticipated decline in volume sales. Consumers are predicted to experiment with more sophisticated air care solutions or switch between different formats.
Electric air fresheners are projected to experience significant value growth in the coming years. The convenience of simply plugging in the device and letting it function automatically appeals to consumers with busy lifestyles, offering a hassle-free solution to maintaining a fresh-smelling home.
The spray/aerosol product format is expected to experience a decline in demand, largely due to increasing competition from essential oils, which are perceived as being more natural and environmentally-friendly. Additionally, more convenient alternatives, such as electric air fresheners and cost-effective candle air fresheners, will further contribute to this downward trend.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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