Air care will continue to register a positive performance over the coming years as Romanian consumers are expected to be more focused on creating a pleasant atmosphere at home. In addition, consumers will show a growing preoccupation with the air quality in their houses and will be increasingly willing to turn to premium air care solutions.
Chained modern grocery retailers will remain the most popular retail channel for air care during the forecast period. These stores will continue to offer a broad variety of products and to attract consumers with their competitive pricing strategies.
Romanian consumers will become more sophisticated in their demand and will seek modern and convenient air care solutions. As a result, the electric air fresheners subcategory is set to see significant volume growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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