Norwegians are becoming more environmentally conscious, and this will shape purchasing patterns over the forecast period as local consumers seek to reduce consumption and opt for natural formulas. Consequently, manufacturers are expected to develop more air care products with natural ingredients and recyclable packaging, consistent with trends across home care as a whole.
Air care is a highly consolidated competitive landscape, with the Glade brand from Arvid Nordquist Norge AS expected to continue to dominate sales during the forecast period. Glade enjoys strong recognition among consumers and has extensive distribution in both grocery and non-grocery retailers.
Price inflation will continue to place a strain on household finances, making local consumers cautious in their purchase decisions and more price sensitive. Accordingly, spending on perceived discretionary products such as air care will be curtailed as consumers trade down to lower-priced alternatives and continue to shop through budget-oriented sales channels such as discounters and variety stores at the expense of supermarkets, hypermarkets and convenience stores.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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