Local consumers in Malaysia are increasingly seeking multifunctional products to save money, leading to a growing preference for dual-function air fresheners. A notable example is the local brand Desans, which offers a 2-in-1 air freshener that can be used directly or diluted with water in a 1:1 ratio.
Scented candles have become popular choices among Malaysian consumers, not just for their pleasant fragrances but also for their role in home decoration. Local brands like Lilin+Co, Nyala, Hyang, Borneo Candle Studios, and Anbo are gaining traction, offering unique scents and aesthetic appeal.
Oil diffusers are becoming increasingly popular in Malaysia, with brands like Aroma Tunnel offering a variety of models, some of which are equipped with smart Wi-Fi functions that can be controlled through mobile apps. This technological integration appeals to tech-savvy consumers who appreciate convenience and customisation.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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