Across the forecast period, air care is expected to see negative volume growth due to economic uncertainty in the short term and changes in consumer behaviour, such as using toilet care products for air care in the bathroom. However, the most significant reason for the decline is the perception that these products are unhealthy or unnatural.
Belgian consumers are expected to increasingly view air care products as tools to create ambience in their homes rather than simply as a means to eliminate unpleasant odours. This shift will drive demand for more sophisticated, multisensory products that contribute to the overall atmosphere and mood of a space.
As consumer demand for premium and niche air care products grows, the distribution channels for these products will diversify. There is set to be a continued shift away from traditional grocery retailers towards non-food channels such as drugstores, home décor stores, and retail e-commerce platforms, which are becoming key players in the sale of premium air care products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!