Air care overall is expected to see low positive growth terms of volume sales throughout the forecast period, which will be only marginal 2026, partly because of continued economic uncertainty in the short term and the consumer shift towards using toilet care products for air care in the bathroom. However, the main reason for the fall is the unhealthy and unnatural image increasingly carried by some of air care’s subcategories.
The appeal of spray/aerosol air fresheners, gel and liquid air fresheners and electric air fresheners is expected to continue waning. The future of air care lies in the advancement of natural concepts that have fewer chemical ingredients and are sustainably sourced and/or produced in formats such as reeds, candles and mists.
Non-grocery retailing channels will continue to gain market share within air care during the forecast period as consumers will increasingly seek out premium air care options. These retailers are gaining share in segments such as other air care, with these products increasingly being sold not just for their fragrance but also for their appearance.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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