Air care in Japan is expected to maintain fairly stable retail volume sales throughout the forecast period, while slow and stable growth rates are expected in retail current value terms. Liquid air fresheners is expected to continue to drive value growth as consumers continue to move from gel air fresheners, with the latter the only category (along with other air care) which is expected to see a retail current value decline.
Air care offers a unique opportunity for differentiation through fragrance, making it a category that leans heavily towards consumer preference as a luxury item. However, this also means that competition with fragrances, and scented body care and hair care products is likely to intensify in the future.
A growing trend across consumer goods is the provision of personalised product experiences which consider specific environments and frequency of use for targeted consumer groups. In air care, this shift is leading to the development of products tailored to particular scenarios and locations, enhancing convenience and the longevity of their effects.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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