During the forecast period, the air care category in Indonesia is expected to enjoy continued and accelerating growth, driven by an increasing demand for home fragrances and the use of air fresheners in public spaces such as stores, shopping malls, and supermarkets. As local consumers become more focused on creating pleasant and inviting environments, the use of air care products in both residential and commercial spaces is expected to rise.
Modern retail channels continue to be the primary distribution channels for air care products in Indonesia, with e-commerce rapidly gaining traction. Convenience stores like Indomaret and Alfamart play a crucial role in making air care products easily accessible, often providing discounts and promotions that attract price-conscious consumers.
In the forecast period, the competitive landscape in Indonesia’s air care category will continue to be led by the Stella brand, distributed by Megasari Makmur. Stella has long held the leading position due to its wide product range, strong brand recognition and consistent innovations that resonate with Indonesian consumers.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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