Air care is expected to return to positive growth across the forecast period, with retail sales set to rise at a current value CAGR of 3% (2024 constant value CAGR of 1%), while volume growth remains positive. Improvements in quality of life and the subsiding effects of inflation and rising product prices will drive this result.
Electric air fresheners will return to positive growth after experiencing turbulence due to a loss of consumer confidence amidst inflation and escalating product price increases, including those in the air care sector. Consumer demand is expected to normalise under the influence of the growing wellness and wellbeing trends, helping electric air fresheners to maintain its position as the fastest-growing product range in the Air Care category.
Candle air fresheners are expected to be the second-fastest growing air care product category in retail value terms, while recording the strongest uplift in retail volume sales. Candles are appreciated for creating a warm, inviting atmosphere while being a popular choice for home décor and moments of relaxation.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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