Air care in Australia is expected to see limited growth in terms of retail volume demand in the forecast period, while growth in the average unit price is expected to be slower over the forecast period, which will also limit the current value growth rate. In response to budget constraints, consumers are turning to discounters and e-commerce platforms to seek out value-positioned products.
Economic pressures, including global inflation and rising energy costs, are set to continue influencing consumer behaviour, making cost-saving measures a priority. The Australian government’s National Energy Bill Relief initiative, which provided AUD3.
Reckitt Benckiser’s planned restructuring of its home care portfolio by 2025 is set to reshape the air care market significantly. Leading brands like Air Wick and Botanica have already driven innovation in eco-friendly and natural products, but this transition could either reinforce Reckitt’s market dominance or create opportunities for competitors to gain share.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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