In Finland, the growing prevalence of allergies and dry indoor air will continue to have a negative impact on the air care category. As more people suffer from allergic reactions to dust, pollen, and other airborne irritants, there is a growing concern over the types of products used to freshen indoor air.
Air care brands are expected to place a greater emphasis on personalised scents as consumers seek more variety and uniqueness in the products they use. The demand for a wider range of fragrances, from seasonal scents that reflect the time of year to exotic blends that offer a luxurious, sensory escape, will continue to grow.
Private label air care products are expected to continue expanding in the Finnish market over the forecast period. With an increasing number of private label options already visible on retail shelves, consumers are becoming more accustomed to these alternatives.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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