Air care in Hong Kong is expected to maintain slow and stable retail volume growth and marginally higher value growth (at constant 2024 prices) over the forecast period, as consumers look to improve their home environment. Established trends are expected to be maintained in general, with liquid air fresheners, spray/aerosol air fresheners, and other air care set to maintain solid demand, while car, electric, and gel air fresheners are anticipated to record further retail volume declines.
An increasing number of domestic air care brands are expected to gain shelf space in retailers, due to their familiarity with local culture, in addition to offering competitive prices. They are also likely to invest in marketing campaigns in popular supermarkets, which is the dominant distribution channel for air care in Hong Kong.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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