Air care is expected to maintain slow and stable retail volume growth and stronger current value increases throughout the forecast period in Hong Kong, as consumers look to improve their home environment. The trends seen in 2023 are expected to be maintained in general, with liquid air fresheners, spray/aerosol air fresheners, and other air care set to maintain both retail volume and current value growth, and car, electric, and gel air fresheners anticipated to maintain current value growth, but continue their retail volume declines.
An increasing number of local air care brands are expected to gain shelf space in retailers, due to their familiarity with the culture, in addition to offering competitive prices. They are also likely to invest in marketing campaigns in popular supermarkets, which is the dominant distribution channel for air care products.
While supermarkets is likely to remain the leading distribution channel in air care in Hong Kong over the forecast period, sales through retail e-commerce are expected to gain further momentum in the coming years, due to greater confidence amongst local consumers in making online purchases, and habit persistence since the pandemic. The increasing number of online sales platforms and membership incentives they offer are extremely attractive, as consumers are rewarded for purchasing via a certain marketplace, while enjoying the convenience of home delivery and competitive prices.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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