Air care in China is expected to maintain slow and stable retail volume and current value growth in the forecast period. Despite the availability of more premium products from fragrances brands, growth will be driven by sustained demand for mid-tier and value-oriented air care solutions, although substantial price increases are not anticipated.
There are significant opportunities for brands to further develop air care products that incorporate multifunctional features and adopt competitive pricing strategies. A prime example is Leleland (Lele’an), a newly emerging Chinese brand, which has launched a so-called “one drop for all” versatile air freshener suitable for various applications.
The rapid development of the “scent economy” is set to transform air care in China, as AI merges science and art to create personalised fragrances. Brands such as Liby, and raw materials suppliers such as Huabao are investing significantly in this area.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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