The air care market in Georgia is forecasted to maintain stable growth in volume sales throughout the forecast period. Spray/aerosol air fresheners will continue to hold the largest share of the market, although its volume growth will likely slow slightly due to the segment’s high level of maturity.
Competition within the air care category is anticipated to intensify during the forecast period as retailers optimise shelf space, focusing on efficiency and profitability. Despite this heightened competition, leading brands are likely to retain their top positions, supported by strong brand recognition and customer loyalty.
As health consciousness grows - particularly among younger Georgian consumers - the demand for premium air care products is expected to increase. This emerging trend will likely drive growth in segments such as aromatherapy diffusers, air fresheners infused with essential oils, and products made with natural ingredients.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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