Electric air fresheners will post the highest growth in both volume and current value terms during the forecast period. The products’ rising popularity is a result of the convenience of plug-and-play operation, continuous fragrance release, and customisable settings – all of which appeal to consumers seeking easy-to-use and long-lasting solutions for refreshing their living spaces.
Liquid air fresheners will also post rapid volume growth over the forecast period, in large part thanks its relatively undersaturated status, giving ample room for substantial development and innovation. Positioned as premium products, liquid air fresheners offer more than just attractive fragrances - they also function as decorative elements, contributing to the overall ambience of living spaces.
Gel air fresheners is home to products that enjoy sustained popularity in Ukraine, with their offer of convenient and long-lasting solutions for enhancing indoor air quality, attracting local consumers focused on maintaining continuous freshness in their homes. The versatility of application and various available scents contribute to their appeal, and the relatively stable nature of gel air fresheners satisfies consumer demand for products that provide lasting fragrance without the need for frequent replacement.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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