Various factors will play a crucial role in driving growth in air care over the forecast period. One is the large populace in the country, with notable rural-to-urban migration, resulting in urban congestion and inadequate waste management and drainage systems, which perpetually give rise to noxious odours in inner city areas.
Candle air fresheners will remain the top performer in air care during the forecast period in terms of retail current value sales growth, as local consumers increasingly favour offerings with long-lasting fragrances and decorative appeal. Scented or reed diffusers could be introduced.
Electric air fresheners are set to grow in popularity over the forecast period, albeit from a low base. Electric variants are seeing an increased visibility and presence in select retail establishments within the country.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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