Air care in the Philippines is set to see stronger retail volume and current value growth rates throughout the forecast period, with increases anticipated across all categories. The potential for growth in air care is likely to be significantly tied to increasing consumer awareness of the functions of electric diffusers.
With its dominance of the distribution of air care products in the Philippines in 2024, and its rise in share in this year, supermarkets is expected to remain the leading channel for sales of these products in the forecast period. Consumers appreciate the convenience and wide product range available in these modern offline outlets.
Companies are increasingly focusing on research and development (R&D) to create innovative products which combine fragrance with air purification features. This trend aligns with the rising consumer demand for health-oriented products, particularly in a post-COVID-19 landscape, where many individuals continue to prioritise wellness.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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