Air care sales face a muted outlook over the forecast period. Slight value growth can be expected as some consumers shift towards higher end air care, mainly in more premium sprays and electric air fresheners.
Liquid air fresheners will continue to drive strong retail volume and value growth throughout the forecast period. The market remains relatively undersaturated and continues to undergo significant development.
There is scope for product development in line with emerging green and wellness trends. Spray/aerosol air fresheners, by far the largest part of the market, are set to see minimal volume growth over the forecast period, although their low prices make them appealing.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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