With the category already reaching maturity, a slowdown is expected over the forecast period. However, habit persistence and an increase in household disposable incomes will support the category in the future.
E-commerce sales of air care products remain limited, and retailers will continue to represent the majority of sales over the forecast period thanks to the diversity of brick-and-mortar outlets in which air care products are sold. Air care sales, particularly candle air fresheners and liquid air fresheners, are highly fragmented as these products can be found in decoration and home and furniture stores, as well as in some health and beauty specialists.
A focus on sustainability is expected to drive new product development within the category over the forecast period. This includes the development of natural ingredients, sustainable packaging, and refill options.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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