Retail volume growth rates in air care in the United Kingdom are expected to flatten off over the course of the forecast period. Some volume growth is expected in the earlier stages of the forecast period; however this will not be sustained, with little movement expected towards the latter stages.
The desire to create a relaxing, stress-free environment at home is something that is likely to stay relevant across the forecast period, which will continue to benefit air care more broadly, and candle air fresheners specifically. Many consumers will continue to place an emphasis on creating a sanctuary-like space at home – a trend that was largely born out of the pandemic, but will continue to be relevant.
There is expected to be little change in the distribution channel landscape for air care in the UK across the forecast period, with supermarkets, hypermarkets, and retail e-commerce continuing to represent the largest sales channels in retail value terms. Retail e-commerce experienced an increase in its share of sales during the pandemic; however, this fell slightly in the post-pandemic years, and is expected to continue to do so across the forecast period, whilst supermarkets and hypermarkets will see their shares of sales increase.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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