Over the forecast period, retail sales are set to rise at a current value CAGR of 2% (2024 constant value CAGR of 1%), and Swiss consumers are expected to continue prioritising products that deliver a pleasant scent at home, enhancing the overall atmosphere and reinforcing a sense of cleanliness and hygiene. This preference for creating a welcoming, fresh environment will support ongoing growth in the air care sector.
Liquid air fresheners is expected to remain the top-performing category over the forecast period, benefiting from its strong potential for new product development and innovation. There is expected to be a growing focus on various fragrances, varied sizes, and new formats over the forecast period, catering to evolving consumer preferences.
While many product areas in the air care market are likely to experience slower growth due to maturity, innovation will remain a crucial driver for value growth in the category. To maintain momentum, manufacturers will need to focus on continuous innovation, particularly in developing new formats and, most importantly, unique and appealing fragrances.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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