Cost-of-living pressures are expected to remain a dominant factor shaping the air care and home care markets. With economic conditions continuing to appear weak and uncertain, Swedish households will likely maintain a strong focus on price value.
The competitive dynamics of the air care market remain highly concentrated, particularly within grocery retail. Within modern grocery retail outlets, shelf space is largely dominated by two major brands, Air Wick and Glade, as grocery retailers allocate only limited shelf space to air care products and thus give little room to smaller and lesser-known brands.
Manufacturers in air care are increasingly tailoring their product offerings to incorporate mood-enhancing benefits, reflecting broader household desires for self-care, wellbeing and experiential value. By addressing these demands, players can differentiate their products, enhance perceived efficacy and justify premium pricing.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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