Consumers are showing an increasing interest towards creating an atmosphere of wellbeing within their homes and the use of air care is seen as part of the process of achieving their desired result. Within air care there is a broad range of products on offer to meet the tastes and preferences of different consumers, but also to meet the different budgets of different consumers.
During the review period, Italy underwent an important period of home refurbishments, supported by the government’s stimulus package which was aimed at encouraging consumers to improve their homes in terms of insulation and energy efficiency. Building and restoration projects were also supported tax subsidies on purchases of air treatment products such as air conditioners.
The pandemic forced consumers to spend significantly more time at home and although it is now over for many people there remains a strong focus on improving the quality of their home environment. As such, designer brands have become more present in developing home furnishings and homewares such as textiles, wallpaper, or furniture under their name, with the aim of creating an environment with a distinctive style.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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