Although air care is anticipated to maintain slow but consistent retail volume and value growth over the forecast period, some formats in the category could face competition from alternative products, including the use of essential oils for scent/fragrance in the home.
Reed diffusers, under liquid air fresheners, are becoming increasingly popular in the United Arab Emirates as consumers look for long-lasting, customisable scents for their homes. Unlike traditional formats of air fresheners, such as spray/aerosol, reed diffusers allow users to control the intensity and duration of the scent, making them ideal for those seeking a more personalised experience.
E-commerce is expected to be a key driver of air care sales in the United Arab Emirates over the forecast period. As increasing numbers of consumers turn to online shopping, they enjoy the benefits of wider product selection, more competitive deals, and easy home delivery.
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Understand the latest market trends and future growth opportunities for the Air Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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