Local company Industrias Venado is a relatively new player in air care, with its brand Bristar. Consumers perceive it as having a good price/quality ratio and it recently launched a spray/aerosol air freshener with a double-action formula including disinfectant.
Volume growth of electric air fresheners will be lower than for spray/aerosols over the forecast period, largely due to their high price. However, there will be some momentum in this segment.
There will be continued product launches over the forecast period in terms of new scents, but also in terms of formats. Innovations will include longer lasting gel formats, as well products with a more environmentally-friendly positioning.
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Air Care
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