The future development of air care products in Bulgaria will align with home decor trends, reflecting an increasing consumer preference for creating a cosy and pleasant home environment. While the spray/aerosol air freshener segment - the largest in the category - is expected to show flat performance in volume terms, its wide variety of options and extensive brand presence will sustain ongoing consumer interest.
Electric and liquid air fresheners are set to experience continued volume growth, bolstered by the fact that they are aerosol-free, which appeals to consumers seeking products that are better for human health and the environment. The increasing inclusion of natural ingredients, such as essential oils, will further enhance their appeal.
While there is a growing trend towards aroma lamps and artisanal candles, their significantly higher prices will prevent widespread adoption among consumers. As a result, established international brands like Glade and Air Wick will maintain their leading positions with more conventional air care products.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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