Air care in Thailand is expected to maintain stable retail volume and current value growth throughout the forecast period, with positive CAGRs anticipated across all categories, even electric air fresheners, which saw retail volume declines for most years of the review period. Consumers value a fresh-smelling home environment, and are likely to be willing to spend on various air care products to ensure this.
Convenience retailers accounted for a particularly high share of sales in air care in 2024 – higher than in any other home care category. Despite this, its share fell significantly over the course of the review period.
In the forecast period, innovations are expected to continue in air care, mostly in the form of new fragrances. Thai consumers are keen to try new fragrances in home care products, whether it is in laundry care, surface care, or air care, which will encourage players to launch new products.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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