The overall outlook for air care in Israel is not particularly optimistic, due to the rising cost of living, along with the increasing prices and inflation, encouraging local consumers to question whether some of these products are entirely necessary. Some air care products are unlikely to be deemed essential, especially if combination products, such as Sano's latest launch, can successfully target both the need for cleaning and the offer of fresh aromas in the home.
The local government is attempting to encourage the local population to use public transportation and bikes more frequently to reduce pollution and traffic caused by private vehicles. Bike lanes are being built in many cities throughout the country, along with an increase in companies offering bikes and electric scooters to rent by the hour.
Reckitt Benckiser Group Ltd, with its multinational brand, Airwick, is expected to retain its convincing lead of air care over the forecast period. Airwick, which holds a strong presence across much of the category, can be found in most grocery retailers and pharmacies.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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