Retail constant value sales of air care will rebound in 2025, but growth over the forecast period as a whole will be weaker than in the review period. However, retail constant value sales of car air fresheners will continue to decline, as some local consumers use their cars less often, choosing to walk or cycle to work (for exercise or to avoid traffic congestion), for example.
Electric air fresheners will see only limited growth in retail constant value sales during the forecast period, hampered by their relatively high pricing. High energy costs will also have an impact, as this makes electric air fresheners more expensive to use.
After gel air fresheners, spray/aerosol air fresheners will be the top performer in air care during the forecast period. Increased working from home will play a role in this: With consumers spending more time at home, they will use the bathroom (and thus spray/aerosol air fresheners) more frequently.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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