Air care sales in Costa Rica are largely concentrated in modern grocery retailers, primarily because these products are typically purchased by consumers with medium to high purchasing power, who tend to shop at leading retailers like Walmart. Over the forecast period, a more favourable economic environment along with price stabilization is expected to drive increased air care product penetration in Costa Rican households.
Over the forecast period, private label will continue to gain ground in air care, mainly driven by Walmart's Great Value line. The retailer has developed a strong and diverse portfolio, including sprays, gels, cones/solids, and electric formats, all of which are competitively priced compared to branded products.
Over the forecast period as a whole, retail constant value sales of air care are expected to slow from the forecast period, with electric air fresheners remaining the star performer. Growth in retail constant value sales of electric air fresheners will be supported by new products and technological advancements.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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