While air care remains a well-established category in Lithuania, major volume growth is unlikely in the coming years. One of the biggest challenges for the sector is rising consumer awareness of the potential health and environmental risks associated with synthetic air fresheners.
Given the limited opportunities for volume growth, the shift toward higher-end air care products is expected to sustain value growth in the category. Aromika, UAB and Reckitt Benckiser Group Plc (RB) are trying to generate more revenue by investing in premium offerings, such as Acapella and Botanica.
The variety of home fragrance products in grocery stores is steadily expanding, with an increasing presence of liquid air fresheners, reed diffusers, and other alternative formats. This suggests that major retailers may be looking to capitalise on the trend and boost sales over the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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