Households will seek to limit or minimise their spending on air care due to continued economic uncertainty and a desire to save rather than spend. In this scenario, households will actively seek the best price deals and trade down to lower priced brands and private label.
Manufacturers will seek growth through the development of new scents and fragrances. The greater variety of scents and fragrances will appeal to households as it allows the customisation of in-home environments to match moods and preferences.
Overcoming the negative perceptions of air care will remain focal for manufacturers. Air care is perceived to contain synthetic chemicals which are harmful to personal health and irritating for respiratory systems.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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