Air care products in spray/aerosol air fresheners are expected to remain dominant in the forecast period, driven by their affordability which will ensure their continued stronghold. Spray/aerosol air fresheners from Russian GBO Arnest, under the Symphony brand (NBO Kolberg Group) continue to maintain a substantial share of the market, with both the company and brand holding first rank in a trend set to persist during the forecast period.
The car air fresheners segment, meanwhile, continues to stagnate, maintaining its consumer base largely concentrated in urban areas, with lower penetration in provincial regions. There is only low demand for these products, along with a narrow product offering.
As consumers become more interested in certain types of air fresheners, electric air fresheners is anticipated to experience a modest increase in demand during the forecast period. This optimism is largely attributed to the success and effective marketing strategies implemented by Air Wick, which have created a path for other market entrants to follow.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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