Air care is anticipated to return to positive growth levels in terms of volume sales in 2025. Spray and aerosol air fresheners are projected to maintain their popularity, supported by their affordability and deep-rooted traditions of use within the country.
As the market stabilises, consumers are likely to show increased interest in air care products with long-lasting effects. Products such as auto sprays and gel fresheners, which deliver consistent and enduring scents, will attract attention from buyers seeking greater value and convenience.
Another emerging opportunity within the air care category is the growing demand for functional scents. Products infused with essential oils designed to improve mood, promote relaxation or enhance concentration are gaining popularity.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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