The rate of growth in retail constant value sales of air care will accelerate sharply in 2025 and remain robust throughout the forecast period, coming in significantly above the review period, as inflationary pressure is set to be less acute. Nonetheless, demand for affordable air care options is set to increase.
Consumers are expected to prioritize air care products that guarantee long-lasting fragrance, offering value for money amid rising prices. Products designed to maintain freshness for extended periods will be particularly appealing during occasions like weddings, Eid or family gatherings.
Many consumers in Pakistan are used to using spray/aerosol air fresheners for various purposes, including in their cars, rather than buying a specific car air freshener. However, as more consumers in the country own cars, there is expected to be an increase in the use of car air fresheners in the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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