Air care is expected to record further growth over the forecast period as, with the return of socialising, consumers are more concerned that their homes and cars smell good. Future growth will also be supported by health-conscious consumers wanting to enhance their living spaces with air care products that promote wellness.
The production of air care products such as scented candles involves little specialist knowledge and, unlike some industries, the overall investment for air care businesses is relatively low. This low barrier facilitates the entry of new players into the market, leading to a proliferation of start-ups.
Private label air care will be given greater shelf space in the modern channel and will consequently gain further acceptance amongst Ecuadorians. Supermaxi offers a standard private label under the Supermaxi line, plus an economy private label under the La Original range to attract a broad customer base.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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