Local consumers are increasingly interested in creating a pleasant and relaxing atmosphere in their homes and the use of air care is considered one way of achieving this. Within air care, there is a wide range of products available to meet the tastes and preferences of different consumers, as well as the different budgets of different consumers.
Consumers in Germany have come to appreciate the benefits of using air care in their homes to create a more pleasant living experience. As a result, steady growth is forecast for electric air fresheners and other air care.
It is expected that consumer demand for premium and niche air care will grow, leading to a diversification of distribution channels for these products. There will be a continued shift away from traditional grocery retailers to non-food channels such as drugstores, home improvement stores and retail e-commerce platforms, which will become key players in the sale of premium air care products.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Air Care
This report originates from Passport, our Air Care research and analysis database.
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