Sustainability is shaping trends across home care and it is also likely to have a growing influence on air care moving forward. Already over the review period products with natural ingredients were starting to appear in the market.
Companies are expected to start using limited edition fragrances to help drive consumer interest in air care, with this strategy having proven successful in other areas of the market. Alongside standard fragrances such as vanilla, lavender, and magnolia which are popular in Greece, consumers are also often keen to try new fragrances and limited edition launches could be a successful strategy for building and retaining consumer interest.
Given the high level of seasonality for air care in Greece, with sales peaking during the winter months, there should be growth potential for fragrances that can create a warm and relaxing ambience. In this context, cinnamon, sandalwood, and apple, which are associated with winter, are all fragrances with good prospects, whereas summery floral and fruity tones may be less appealing to consumers over the winter months.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
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