As Argentina's economy faces a deepening recession in 2024, characterised by soaring inflation rates and a shrinking GDP, the demand for menstrual care products is likely to decline. This economic downturn will particularly impact low-income women, who may extend the usage period of these products due to constrained finances.
Standard towels, essential for women's hygiene, are expected to exhibit more stability in sales compared to other categories like tampons or pantyliners, which are often associated with outdoor activities. The fundamental role of standard towels ensures a steady demand even amidst economic uncertainties, with sales remaining relatively consistent despite the prevailing downturn.
In recent years, environmentally conscious consumers in Argentina have been increasingly concerned about sustainable practices, including the adoption of reusable and recyclable alternatives in menstrual care. However, the economic crisis in 2024 is expected to shift consumer priorities towards price convenience, slowing down the growth of environmentally friendly initiatives.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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