Retail sales of menstrual care products are set to continue to grow over the forecast period. A more sophisticated demand, such as the shift to towels with wings and pantyliners, and so on, is being joined by rising awareness of natural, softer and ecological products.
While the rise in environmental awareness presents product innovation opportunities, it also poses a notable threat to the disposable menstrual care category, as consumers look for more sustainable alternatives. In early 2023, the period underwear brand, Modibodi, launched a new model sold only at Super-Pharm.
The May 2022 Import Reform, together with the government review of measures to decrease or subsidise prices of menstrual care products, including the possibility of removing the VAT on menstrual products, if successful, is likely to provide a boost to menstrual care products in the forecast period. Consumers will be more inclined to purchase higher volumes and to try out higher value options within the category.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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