The sale of sanitary towels drives overall sales on the menstrual care landscape. Within Ecuador, there is a growing drive to increase awareness around poverty restricting access to sanitary towels.
Tampons are set to record significant retail value and volume growth across the forecast period. While being a niche during 2023, its penetration will be driven by women with rising purchasing power.
Ecuador has a solid potential to record growth on the pantyliner's landscape. However, some factors can limit the growth of this category.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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