The forecast period for menstrual care in Lithuania indicates a notable shift towards value-driven growth rather than volume expansion. Despite the market's stagnant or slightly declining consumer base, the primary drivers of growth will be the increasing purchasing power and evolving consumption standards among consumers.
Tampons and pantyliners emerge as the main categories poised for above-average growth rates over the forecast period. Tampons, in particular, still have untapped potential compared to other markets in the region, suggesting significant room for consumption growth.
Despite the rising demand for tampons and pantyliners, towels are expected to maintain their dominance in Lithuania's menstrual care market. The availability of slim options within the towel category will further bolster their stronghold, appealing to consumers seeking a balance between comfort and functionality.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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