Menstrual care current value sales are expected to demonstrate little growth over the forecast period, with volume set to see marginal decline. Given the category’s maturity and the slightly declining consumer base in Lithuania, the primary drivers of growth will be rising purchasing power and evolving quality standards.
Despite the rising demand for tampons and pantyliners, towels are expected to maintain their dominance in Lithuania's menstrual care market. The availability of slim options within the towel category will further bolster their stronghold, appealing to consumers seeking a balance between comfort and functionality.
Menstrual care is not known for being an innovative category in Lithuania. Attempts to drive value sales, such as bringing in eco-friendly and sustainable options, have gained little traction as most consumers do not consider this an important factor in the purchasing decision.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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