Menstrual care is projected to see flat growth in value terms (at constant 2024 prices) and slightly stronger growth in retail volume terms. The growth of menstrual care is expected to be challenged by the growing shift to leakproof apparel, which includes washable and reusable sanitary protection underwear.
Urbanisation and increasing investment in the online channel should support the growth of e-commerce in menstrual care. Urbanisation makes e-commerce more cost viable as it reduces delivery costs and times.
Innovation will continue to play an important role in attracting shoppers, with a particular focus on efficacy. The female population want improved absorption, discreetness and fit.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!