It is anticipated that maximum absorption towels will gain popularity in the future. Currently, only a few brands offer towels with maximum absorption, but there is latent demand for such products and companies will respond by increasing offerings.
While price will continue to be the main driver of value sales over the forecast period, consumers will also increasingly be more environmentally conscious. As a result, products such as menstrual cups, which are reusable, could potentially have an opening, though education would be needed about their use.
A growing niche will be menstrual products for sensitive skin, in particular as some consumers find the local brands irritating. Players can differentiate their products by offering alternatives that are gentler on skin.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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