Menstrual care constant value (at 2024 prices) and volume sales are expected to register slight decline over the next five years, reversing the previous growth trend, mainly due to demographic changes and shifting consumer habits. With fewer babies being born and an ageing population in Estonia, fewer new consumers will enter the category.
E-commerce in Estonia’s menstrual care market is expected to see slow but steady growth in the coming years as online shopping habits continue to evolve. Bulk-buy discounts and the convenience of doorstep delivery will keep online sales stable.
Innovation in menstrual care over the next five years will focus on comfort, eco-friendliness, and smart technology. Manufacturers are expected to offer thinner, more absorbent, and skin-friendly materials to reduce irritation and improve breathability.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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