Slim/thin/ultra-thin towels with wings are poised for significant volume growth in the forecast period, driven by ongoing advancements in materials and packaging innovations. Manufacturers like Naturella are introducing products such as Ultra Tender Protection in larger XL packs, containing 16 pieces, aiming to enhance product appeal and cater to evolving consumer preferences.
Pantyliners are forecasted to experience notable growth, albeit minor compared to wipes, benefiting from anticipated innovations and the increasing demand among the younger demographic. With a growing emphasis on personal hygiene, particularly among younger consumers, the adoption of pantyliners is expected to surge.
Tampons are projected to witness significant growth in the forecast period, driven by the rising prevalence of active lifestyles among consumers. As more individuals embrace busy and dynamic routines, the demand for convenient and discreet feminine hygiene products like tampons is expected to increase.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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