Over the forecast period, demand for menstrual care in Hong Kong is expected to be fairly stable, with slim/thin/ultra-thin towels with wings set to remain the most dynamic category. While forecast sales remain stable due to the necessity of these products, a declining birth rate is anticipated to gradually slow overall growth in the coming years.
Over the forecast period, retail e-commerce sales of menstrual care are likely to return to a more stable growth trajectory. Although the channel faltered in terms of its share of distribution in 2024, there is potential for recovery, particularly if consumers prioritise larger quantity purchases due to lower unit costs.
Innovation is set to reshape the landscape of menstrual care in Hong Kong over the forecast period. The rising popularity of period pants has introduced reusable underwear to the market, featuring local brands such as Kiri, which highlights its 4-layer leak-proof technology.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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